Medical SEO Blog
Medical SEO guides for practices on what Zocdoc charges, Google reviews, HIPAA in marketing and schema markup.
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Zocdoc cost for providers
What Zocdoc charges for each new patient, which bookings are free, and what a no-show costs.
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Google reviews for doctors
How to ask every patient for a review within Google's rules, and how to reply without confirming anything about their care.
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HIPAA-compliant medical marketing
What a practice can market freely, what needs a patient's authorization, and where tracking tags and testimonials go wrong.
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Medical schema markup
Schema markup for the practice, each clinic, each doctor and each procedure, with examples, and what Google does with it.
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Famous HIPAA violation cases
Four HHS settlements, from $23,000 over review replies to $16 million over Anthem's breach, and the control each one broke.