Medical SEO Blog

Medical SEO guides for practices on what Zocdoc charges, Google reviews, HIPAA in marketing and schema markup.

  • Zocdoc cost for providers

    What Zocdoc charges for each new patient, which bookings are free, and what a no-show costs.

  • Google reviews for doctors

    How to ask every patient for a review within Google's rules, and how to reply without confirming anything about their care.

  • HIPAA-compliant medical marketing

    What a practice can market freely, what needs a patient's authorization, and where tracking tags and testimonials go wrong.

  • Medical schema markup

    Schema markup for the practice, each clinic, each doctor and each procedure, with examples, and what Google does with it.

  • Famous HIPAA violation cases

    Four HHS settlements, from $23,000 over review replies to $16 million over Anthem's breach, and the control each one broke.